Revealing the unknown Krka – project media campaign
27/12/2022
The project Unknown Krka – hidden treasures of the upper and middle course of the Krka River connects the two river banks, the two municipalities of Promina and Bukovica, the Krka Eco Campus in Puljane and the Krka Nature Interpretation Centre – well of life in Kistanje
As part of the project, the Krka Eco Campus was opened in Puljane, as a modern interpretation, educational and volunteer centre. Near the campus are three walking trails: Roman trail, Brljan – Manojlovac, and Perice. The construction of these trails was also completed as part of the project, as an important segment of expanding the Park content offered in the northern part of the Park. Visitor content has also been expanded with two new electric catamarans, as the most suitable ecological solution for preserving the biological diversity of the Krka River.
The project Unknown Krka also includes many other educational and presentation activities, as well as cooperation with the local communities. A successful media campaign was completed with the aim of raising visibility of the visitor content expanded within the project. The campaign included five newspaper articles in the Croatian press, and a radio segment. The social media campaign was exceptionally successful, and covered the most important elements of the project: Krka Eco Campus, volunteering, walking trails, electric boats, and audio-guides. A billboard poster was created and is on display in Zagreb, Split, Zadar and Šibenik. As the crowning glory, a short film was shot, with stunning images of Krka National Park. The premier of the film was broadcast on 27 December on the Good Morning Croatia show on the national television station, HRT.
The project is based on the idea that the potential of Krka National Park, as a brand, should be used to attract visitors who are, above all, interested in natural, cultural and historical heritage, and education, in order to offer a completely different and more complete experience of the Krka. In conceiving new thematic visitor content and promoting it within this project, efforts were further invested in valorising the potential of the upper and middle course of the Krka River, thereby offering visitors a unique and complete experience of the area.
Unknown Krka
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Forty years of the Krka NP: the opening of the Interpretation Centre for the Krka – the Well of Life and the ending of the Unknown Krka project
On Saturday, the 25th of January 2025, the Krka NP celebrated four decades of existence with the final conference related to the project The Unknown Krka: Hidden Treasures of the Upper and Middle Courses of the Krka River. This event was held at the newly opened Krka Nature Interpretation Centre – the Well of Life in Kistanje, and numerous guests and visitors were hosted for the first time today.
Free admission and the Green Eye Festival will mark the 40th anniversary of the Krka National Park
The Krka National Park is celebrating its 40th birthday this year. On the occasion of the 40th anniversary of its declaration as a national park on the 24th of January 1985, the public institution responsible for managing this protected area will organize a series of events to celebrate four decades of active work aimed at preserving the natural and cultural-historical heritage of the area and educating employees, visitors, and the local community about its significance.
Public forum held at Krka NP – the synergy of nature conservation, cultural heritage, and tourism in destination development; the development of the northern part of the Park will bring direct benefits to the local community
“We are exceptionally pleased by the synergy of included stakeholders, as in the future this will result in even better solutions for the development of the northern part of the Park, secure a future for young people, attract numerous visitors, and bring direct benefits to the local community,” stated Nella Slavica, director of the Public Institute of Krka NP at the public forum
Krka National Park invites all to participate in a public forum
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